Franchise Disclosure Documents: Multi-Year Growth Summary 2021–2025

This report provides a snapshot of recent Franchise Disclosure Document (FDD) activity and the growth trajectories of seven prominent franchise brands. It highlights chains experiencing rapid expansion — such as Graze Craze, Dave’s Hot Chicken, Playa Bowls, and The Great Greek Mediterranean Grill. Others, like Capriotti’s and Dippin’ Dots, demonstrate more modest or steady performance. Overall, the data shows how these systems evolved between 2021 and 2025, including unit growth, franchisee activity, closures, pipelines, and overall momentum.

📊 Source: Restaurantdata.com FDD analysis · Location counts sourced from annual Franchise Disclosure Document filings · Data covers fiscal years 2021–2024 with select 2025 activity where available

Capriotti’s Sandwich Shop

Capriotti’s grew 39% from year-end 2021 to 2023. In 2024, they maintained their 153 locations. Franchisees saw a net decline of 5 stores while corporate gained 5, keeping the three-year growth rate steady at 39%. The brand has stabilized after its rapid post-pandemic expansion phase.

Graze Craze

In June 2022, Graze Craze operated 13 U.S. stores. By June 30, 2025, they had reached 90 units — a 592% increase in three years. Their FDD lists 98 franchisees who have signed agreements but not yet opened, plus 33 confirmed future store addresses. Rapid growth is expected to continue well into 2025 and 2026.

Dave’s Hot Chicken

Roark Capital acquired a majority stake in Dave’s Hot Chicken in June 2025. The brand grew from 36 locations at the end of 2021 to 244 units at the end of 2024 — a 578% increase over three years. The chain is expected to add approximately 100 new stores in 2025, making it one of the fastest-growing restaurant concepts in the U.S.

Dippin’ Dots

Dippin’ Dots increased its franchised store count from 231 to 260 between 2021 and 2024 — a 12.5% increase. The brand operates no company-owned locations. Acquired by J&J Snack Foods Corp in 2022, Dippin’ Dots also reports approximately 22,000 points of presence including non-traditional venues such as stadiums, amusement parks, and entertainment venues.

Playa Bowls

Playa Bowls ended 2021 with 128 locations and has added new stores every year since, with accelerating momentum:

• 2022: +35 new locations
• 2023: +52 new locations
• 2024: +73 new locations

Growth remains primarily franchised, with only one company-owned store added annually. The brand’s accelerating pace of new openings signals strong franchisee demand and a healthy development pipeline heading into 2025.

The Great Greek Mediterranean Grill

The Great Greek Mediterranean Grill expanded from 15 to 69 franchised units between 2021 and 2024 — a 360% increase in franchised locations and 267% total growth overall. With many “coming soon” listings currently active on the brand’s website, the chain could reach 91 locations in the near term, cementing its position as one of the fastest-growing Mediterranean concepts in the U.S.

Keke’s Breakfast Cafe

Keke’s Breakfast Cafe has increased its franchised store count each year for the past three consecutive years. At year-end 2024, they operated 55 franchised locations — approximately 22% growth over the period. Their website currently lists 7 coming-soon units, signaling continued momentum in the breakfast and brunch fast-casual segment.

What FDD Data Reveals That Public Sources Miss

Franchise Disclosure Documents are the most authoritative source of unit-level franchise data available — far more granular than press releases, brand websites, or trade press coverage. FDDs reveal exact unit counts by year, franchisee-vs-company splits, closure rates, signed-but-not-opened pipelines, and confirmed future addresses. Restaurantdata.com analyzes FDDs annually for 125+ brands and integrates this data with location-level contact intelligence.

See also: Top 100 Restaurant Franchise Growth Trends →  |  FDD Analysis: Top 20 Brands →  |  Fast-Growing Restaurant Brands →