With the launch of the newly named and substantially enriched FoodserviceData360TM portal, industry coverage expands to 34 segments, including theaters, schools, healthcare, stadiums, racetracks, airports and conference centers.
Access to decision-makers is enhanced with direct dial phone numbers and email addresses for 28,000 C-suite personnel.
Sample Drop services which enable clients to reach qualified prospects with product samples, rebates and more – are expanded to cover newly added commercial and non-commercial foodservice segments.
Research coverage expands beyond restaurants, with the addition of new foodservice segments such as hotels, country clubs, convenience stores and caterers.
The company now provides the largest hierarchical research system available in North America. Clients can identify ownership relationships and linkages that exist between individual locations, franchises, parent companies and ultimate parents.
An enhanced online directory, Restaurantdata360TM, gives users a unified view of all U.S. restaurant locations, companies, concepts and HQ offices.
The platform features direct dial phone numbers, links to social media, Hotlead tagging and saved searches. It also reveals the hierarchies and interlinking of stores to parent companies across more than 250,000 locations.
The company offers a suite of consultative services based on specific or unique client needs and requests. Services include research, sales support, data cleansing and more.
New capabilities for researching and verifying chain HQ personnel enable data confirmation of 20,000 executives every 3 months.
With newly developed capabilities for data harmonizing and optimization, the company launches services for integrating client and in-house data.
The company expands its online presence by launching the Restaurantdata®.com. The portal provides drill-down features for more than 640,000 restaurants, including both independent and multi-unit locations.
Restaurantchains.net is launched – the company’s first interactive directory. It provides headquarters data on 3,000 companies and 10,000 contacts.
The company enhances its web presence by launching Foodservicereport.com.
Original East and West Coast markets are expanded to include remaining regions of the U.S.
Research volume expands significantly as 1,000 newly opened restaurants are added to the database each week.
Company founder Keith Gellman launches Research Report for Foodservice in New York City. The company publishes a weekly list of new restaurant openings on the East and West Coasts of the U.S. Bulletins of weekly sales leads are snail-mailed and faxed to clients.
The initial research process includes daily reception of 40 mail buckets of newspapers and periodicals!