Which POS Systems Lead Across These 6 Metro Markets?

This report analyzes restaurant POS system market share across six major U.S. metropolitan areas ranked #6 through #10 by restaurant market size. Data is drawn from primary research across 3,155 unique restaurant brands with 5 or more operating units, covering 23,526 total locations across the six markets.

Top 3 findings: NCR/Aloha holds the largest share at 30.18%. In-House/Proprietary ranks second at 20.81%. Oracle/Micros ranks third at 15.60%. The top 10 POS systems account for 84.24% of all installs across these markets. See also: Top 5 MSA POS Installs →

Top 10 POS Systems Combined Market Share Across All 6 Metros

The table below shows combined unit counts and market share percentages for the top 10 POS systems across Atlanta, Washington, Phoenix, Miami, Detroit, and Riverside.

Source: RestaurantData.com Fall 2024 POS Survey · Metro areas ranked #6–10 by restaurant market size · Chains with 5+ units · Survey ending August 15, 2024

* Market share % calculated from total installs across all six metro areas combined. NCR/Voyix (#1 overall) operates under the Aloha brand in restaurant POS. 11.67% of all installs are In-House/Proprietary systems.

POS Installs by Metro Area Detailed Breakdown

The table below shows individual unit counts for each of the top 10 POS systems across all six metropolitan markets, allowing for direct market-by-market comparison.

* Unit counts reflect restaurant locations using each POS system within chains operating 5+ units. Data sourced from primary telephone interviews and in-store visits conducted by RestaurantData.com researchers, survey ending August 15, 2024. Some brands allow franchisees to choose their own POS; figures reflect reported installs as of 09/10/2024 revision date.

Key Market Observations

Atlanta is the largest of the six markets with 5,369 top-10 POS installs, followed by Washington at 4,341. Riverside and Detroit are the smallest of the six at 3,208 and 2,934 respectively, but still represent thousands of locations for POS vendors targeting regional expansion.

NCR/Aloha dominates every single market in this group, ranging from 1,853 units in Atlanta to 745 in Riverside. Its lead over #2 In-House/Proprietary is most pronounced in Atlanta (1,853 vs. 1,135) and Washington (1,372 vs. 890).

Toast shows its strongest market presence in Washington (332 units) relative to its overall size in these markets that’s consistent with its strong penetration in the mid-Atlantic region. Focus performs particularly well in Atlanta (456 units) compared to other markets.

NCR/Voyix (#1 overall) operates under the Aloha brand in the restaurant POS space. The consistent presence of In-House/Proprietary systems across all six markets reflects a portion of larger restaurant chains opting for custom solutions to meet specific operational needs.

Survey Methodology

• Total brands surveyed: 3,155 unique restaurant brands with 5 or more operating units
• Results obtained: 2,391 brands responded
• Penetration success rate: 75.8%
• Survey duration: 4 months, ending August 15, 2024
• Recent revisions: Edits and changes for brands where franchisees can choose their own POS, September 10, 2024
• Method: Telephone interviews and in-store visits; each brand contacted at least twice, up to 8 calls (sometimes more than 10) where needed

Interested in how POS success rates vary across all Metropolitan Statistical Areas? Contact us for a full table. See also the Top 5 MSA POS Installs report →