Detailed FAQ: New Restaurant Openings
Restaurant, bar, café, hotel openings and other U.S. foodservice activity delivered weekly.
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- What is the Restaurantdata New Openings Report?
- How often do you publish, and in what formats?
- How many leads can I expect each week, and are they new each week?
- Are leads ever repeated?
- How early are leads?
- Do all leads eventually open?
- What do the “Type” values mean?
- What do the “Status” values mean?
- What is “Open Month” or “Open Season”?
- What is the Google Maps URL?
- Why are there social media links?
- What are “Former Site” and “Former Owner”?
- What is “General Area”?
- What sources are used?
- Do you publish every new opening in the U.S.?
- Why is it sometimes unclear what is happening at a location?
- How many leads will not have phone numbers, and why?
- How many leads will have an owner’s name?
- Can I receive reports only for my regions, cuisine, service type, timing, or source segments?
- Overall, what’s the value of the New Openings Report?
1) What is the New Openings Report?
The Restaurantdata New Openings Report is a weekly feed of U.S. restaurant opening and ownership-transfer leads. It helps sales teams surface opportunities earlier, supports credit and risk workflows, connects you with the right decision-makers sooner, and strengthens pipeline accountability for sales managers.
2) How often are new restaurant leads published, and in what formats?
The New Openings Report is delivered weekly by email in CSV and PDF formats, 49 weeks per year. We typically pause during the weeks of Thanksgiving, Christmas, and July 4th.
3) How many leads can I expect each week, and are they new each week?
Recent averages show 250 to 450 nationwide leads per week. Leads are intended to be fresh, new, and different each week, and our team duplicate-checks against prior weeks.
A key point: this is not a raw data dump. Each lead is curated for sales use, which requires separating signal from noise. Properly researching a lead often takes more than an hour when you account for cross-checking sources, verifying the address, confirming the operator entity, and adding usable context for outreach.
AI supports our discovery workflow, but it cannot replace verification. Accuracy comes from human checkpoints and decision-making: interpreting filings, resolving contradictions, and confirming what is real versus speculative. In many cases, validation requires direct outreach and real conversations with operators during the confirmation process.
A major part of the value-added work is contact enrichment. Our team actively identifies and verifies decision-makers and points of contact, then adds usable outreach details when available, including names, titles, phone numbers, and emails. This turns early activity signals into leads your team can actually pursue.
We start with a larger stream of public activity, but our research team typically discards roughly half of what we see because it is late, incorrect, duplicative, or too speculative to be useful. The goal is simple: deliver actionable early-stage sales leads that help reps sell their products and services without wasting time on bad records.
4) Are leads ever repeated?
Not usually. However, a small number of leads are so early that we may re-surface them later when we have meaningful updates. For example, confirmed operator name, phone, GC, opening month, signage, or social pages.
5) How early are leads?
Timing varies by source, but overall most leads are truly pre opening.
- Roughly 95% are pre opening by 2 to 12 weeks
- Some can be up to 6 months pre opening or longer
- Some records are ownership transfers, where a new owner took over within the past 1 to 2 months
We include transfers because new ownership often leads to changes in vendor relationships. Also, owners often do not make vendor changes on the first day of taking over an established business.
6) Do all leads eventually open?
In most cases, yes. Historically, about 98% of new opening leads eventually open. That said, legal filings can be rejected, cancelled, delayed, or revised for reasons outside anyone’s control.
7) What do the “Type” values mean?
“Type” describes operator size or venue category. In general:
- About 65% are single-unit independent
- Micro-regional: 2 to 4 units
- Multi-regional: 5 to 19 units
- Larger chains: 20+ units
- Other venue types can include Food Hall, Golf Course or Country Club, Hotel, and F&B outlet type unknown
8) What do the “Status” values mean?
New Opening
A new physical location is opening. The address listed is the business location.
New Owner / Operator / Transfer
A new owner or operator has taken over, or will take over, an establishment and the concept name may remain the same. Important note: sometimes a filing reflects an intra-family change, an administrative update, or another non-operational change, so the decision makers may or may not be truly new.
Operation Upgrade
This typically refers to the addition of alcohol privileges or related licensing activity. It is an operational signal, not necessarily a new location.
9) What is “Open Month” or “Open Season”?
This reflects either the opening timing our team verified, or in the case of an ownership transfer, the month the new owner officially took over.
If we cannot fully verify an exact date, we may estimate using the best available public signals and label it accordingly.
10) What is the Google Maps URL?
The Google Maps URL is a clickable link that opens the address in Google Maps for quick routing, territory planning, and street-level context.
One-line URL example:
https://www.google.com/maps/search/?api=1&query=123+Main+St,+Austin,+TX+78701
11) Why are there social media links?
If we locate social presence, we include it because it is often the fastest way to confirm activity and timing, identify owners and managers, and initiate contact in a low friction way.
When appropriate, research may also communicate with owners regarding their new establishment. We encourage clients to do the same.
12) What are “Former Site” and “Former Owner”?
Former Site is the prior business name at that address when available. Former Owner is the prior operator or ownership entity when available.
This context helps teams understand whether a location is a true new build, a rebrand, or a takeover. It can also support internal workflows for credit departments by providing additional operational context when evaluating a new account.
13) What is “General Area”?
General Area describes the physical setting of the business, such as shopping center, mixed use development, free standing, downtown main street, or food hall style venue.
It helps teams prioritize by drive by feasibility, signage visibility, and sales approach.
14) What sources are used?
We prioritize the earliest public signals available, including:
- Alcohol licensing filings
- DBA and assumed name registrations
- Building permits and related construction records
- State incorporation and LLC filings
- Periodicals and blog posts
These sources are the starting point. The value is the human vetting: de-duplication, verification, and research notes that turn early public signals into sales-ready leads.
In other words, we do the heavy lifting so your team can focus on outreach, not cleanup.
We also monitor media sources such as newspapers and neighborhood or trade publications. In total, more than 2,500 publications are scanned weekly, with AI assisted discovery helping us expand coverage.
15) Do you publish every new opening in the U.S.?
Not every opening or ownership transfer is captured. Some sources are more available, faster, or more complete than others.
Legal filing sources including alcohol and restaurant permit filings tend to be the strongest and most reliable legal information. Leads sourced from news articles and press releases are location vetted as best possible. Sometimes news articles are so early and subjective that actual addresses and other pertinent information can change.
16) Why is it sometimes unclear what is happening at a location?
Public records do not always reflect the full story in real time. Filings can indicate intent, but details can lag or change.
Phone verification is not always definitive. Staff on site may not know, may not be authorized to share details, or may not want to confirm that a new operator is taking over.
When clarity is limited, we add notes stating what could be confirmed and what remains uncertain. In a small number of cases, what looks like a new opening or new operator later proves to be a license transfer, an internal family change, or another administrative update.
17) How many leads will not have phone numbers, and why?
Typically 10% to 15% of leads will not have a phone number or meaningful online footprint because they are too early. Some of the best legal signals appear before the operator has set up public contact points.
These “phantom-ish” leads can feel incomplete, but that’s exactly why they’re valuable: they’re under the radar. Many sales teams view them as especially worthwhile because competitors often don’t even know the project exists yet, giving you a rare head start.
18) How many leads will have an owner’s name?
Typically 90% to 95% include an owner name and or an ownership entity name, often populated from filings. When filings do not provide it, research may find it through additional investigation, direct outreach, or verification conversations.
When possible, we also enrich records with direct outreach paths including phone numbers and emails, so sales teams can reach the right person faster, not just learn that the project exists.
19) Can I receive reports only for my regions, cuisine, service type, timing, or source segments?
Yes, absolutely. We can tailor reports so you only receive leads that match your ideal targets.
Common filters include:
- Geography: national, regions, states, DMAs, metros, counties, or custom territories
- Lead type: New Opening, New Owner / Operator / Transfer, Operation Upgrade
- Operator size: single unit, 2–4, 5–19, 20+, and special venue types (hotel, food hall, etc.)
- Concept attributes (when available): cuisine, service type, meal period, alcohol, and other descriptors
- Timing: prioritize near-term opens vs. longer lead-time projects
- Source segments: legal filings only, permits only, alcohol only, or blended with vetted media sources
If you share your target footprint and ideal lead profile, we can align the weekly delivery to those segments.
20) Overall, what’s the value of the New Openings Report?
New Openings provides an early sketch of activity that helps teams sell into new operators before vendors are locked in.