Which Wich
1412 Main St, Ste 2000, Dallas, TX 75202-4087
Approximately 90-95% of the Which Wich restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Concepts
2 of 2 shownCuisines
2 of 2 shownStates & Provinces
3 of 25 shownSummary
Which Wich is a Dallas, Texas fast casual sandwich franchisor headquartered at 1412 Main St. Jeff Sinelli founded the brand in downtown Dallas in 2003 around customizable sandwiches ordered on brown bags, drawing on his family's Michigan hospitality background and earlier Dallas restaurant experience before launching franchising in 2005. Concepts are Burguesa Burger and Which Wich. Which Wich is the core superior-sandwiches franchise brand known for its bag-based ordering ritual and vibe-driven culture, while Burguesa Burger is a related burger concept tied to the founder's portfolio. The company operates as franchisor of Which Wich with nearly all locations franchised to local owner-operators. The footprint is multi-state across the United States from the Dallas headquarters, positioning the brand as a national sandwich franchise. Restaurants are fast casual and serve breakfast, lunch and dinner with sandwich-led menus and related sides built for high-frequency weekday traffic. Typical units seat about 50 guests in roughly 1,500 square feet, suited to inline retail and urban storefront formats.
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Ownership & Concepts
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Locations & Markets
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How This Profile Is Built
RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
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