Weekly RestaurantPipeline activity cut
October 31, 2026
October Week 5
Philly Pretzel Factory: Cocoa Beach, Florida, Brevard County
2045 N Atlantic Ave · Cocoa Beach, FL 32931
1525 Ford Rd, Bensalem, PA 19020-4505
Approximately 85-90% of the Philly Pretzel Factory restaurant locations are linked in the Atlas Research Platform.
Public profile metrics.
Philly Pretzel Factory is a Bensalem, Pennsylvania fast casual soft-pretzel franchisor headquartered at 1525 Ford Rd. Dan DiZio and college friend Len Lehman opened the first retail shop in Philadelphia's Mayfair neighborhood in 1998, turning a childhood love of Philadelphia soft pretzels into a factory-fresh storefront that hand-twists and bakes pretzels throughout the day instead of relying on wholesale warehouse bakeries alone. The partners later franchised the concept, spreading hand-twisted pretzels, dips and mustard-led snack culture beyond the original Frankford Avenue flagship while keeping production standards and custom equipment central to the brand. Philly Pretzel Factory is the concept, and the company operates as its franchisor with nearly all locations franchised to local owner-operators. The footprint is Mid-Atlantic–focused with additional multi-state U.S. markets beyond the Pennsylvania and New Jersey core. Restaurants are fast casual and serve lunch and dinner with pretzel-led snack menus of classic soft pretzels, flavored twists, dips and related grab-and-go items. Typical units seat about 30 guests in roughly 1,250 square feet, reflecting compact retail pretzel shops oriented to counter service and quick visits.
RestaurantPipeline activity
A weekly cut is a selected portion of RestaurantPipeline’s broader location-development research. This profile may show selected examples when the indexed company appears in that week’s research.
Weekly RestaurantPipeline activity cut
October Week 5
2045 N Atlantic Ave · Cocoa Beach, FL 32931
Additional examples may be added
Selected records from later weekly cuts may appear here; not every matching record will be shown.
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RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
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