Auntie Anne’s
5620 Glenridge Dr NE, Atlanta, GA 30342-1334
Ownership Hierarchy
Approximately 75-80% of the Auntie Anne’s restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Cuisines
1 of 1 shownStates & Provinces
3 of 52 shownSummary
Auntie Anne’s began in 1988 at a farmers market in Downingtown, Pennsylvania, founded by Anne and Jonas Beiler. The business expanded into malls and outlet centers during the 1990s. Focus Brands acquired Auntie Anne’s in 2010 and became GoTo Foods in 2024. GoTo Foods is Auntie Anne’s parent company, and Roark Capital Group is its ultimate parent. Auntie Anne’s is headquartered at 5620 Glenridge Drive NE in Atlanta, Georgia, and has locations in 49 states. More than 90% of the system is franchised. Auntie Anne’s is a quick-service pretzel concept in the bakery and café category. Its products are available during breakfast, lunch and dinner periods, but Auntie Anne’s operates as a snack concept rather than a full-meal restaurant. Recent menu additions include pretzel-based products with proteins and more flavor options. Many locations operate in malls, airports or universities and may not have dedicated seating. A typical location occupies about 500 square feet. Streetside and co-branded formats use different building sizes.
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Ownership & Concepts
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Locations & Markets
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How This Profile Is Built
RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
Research Notes
2025 FDDs in process. Units will be updated periodically as available.
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
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