35 Hugus Aly, Ste 300, Pasadena, CA 91103-3648
Approximately 75-80% of the Wetzel’s Pretzels restaurant locations are linked in the Atlas Research Platform.
Public profile metrics.
Wetzel’s Pretzels was founded in 1994, when Bill Phelps and Rick Wetzel opened their first bakery in Redondo Beach, California. The company is headquartered in Pasadena and manages a quick serve concept centered on hand-rolled, fresh-baked pretzels. MTY Food Group is its parent company. Roughly three-quarters of its locations are franchised, while the remainder are company operated. The brand has locations across the United States and Canada, including several Canadian provinces. The cuisine is Bakery/Cafe, and restaurants generally serve lunch and dinner. A representative location occupies about 500 square feet and may have little or no dedicated seating. Mall, airport, theme-park and street locations use formats suited to their individual venues.
RestaurantPipeline activity
A weekly cut is a selected portion of RestaurantPipeline’s broader location-development research. This profile may show selected examples when the indexed company appears in that week’s research.
Weekly RestaurantPipeline activity cut
October Week 3 · Source file: October Week 2, 2026
20131 Hwy 59 N, Suite 1150 · Humble, TX 77338
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RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
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