Swig
14761 S Future Way, Ste 350, Draper, UT 84020
Ownership Hierarchy
Approximately 85-90% of the Swig restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Cuisines
1 of 1 shownStates & Provinces
3 of 17 shownSummary
Swig is a fast casual soda shop and dirty soda concept founded in 2010 by Nicole Tanner (later Nicole Robison) in St. George, Utah, after she sought a cleaner, friendlier alternative to greasy drive-thru drink stops. The first shop opened April 2, 2010, in a compact building near Utah Tech University and quickly drew lines with customized sodas mixed with flavored syrups, creams, and fruit purees. The company later trademarked Dirty Soda to protect its category-creating drink style and added soft sugar cookies, pretzel bites, Refreshers, and energy Revivers alongside the signature beverages. Headquarters is at 14761 S Future Way, Suite 350 in Draper, Utah. Swig is the concept, and the company operates as its franchisor. Savory Fund is its parent company. Shops have a multi-state U.S. presence spanning the Mountain West, South, and Midwest. Typical units are compact drive-thru formats with roughly 10 seats and about 500 square feet. Guests visit across daytime dayparts for customizable dirty sodas, cookies, and snacks.
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Ownership & Concepts
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Contacts & Leadership
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Locations & Markets
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How This Profile Is Built
RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
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