Sizzling Platter
348 E Winchester St, Ste 200, Murray, UT 84107-8518
Approximately 65-70% of the Sizzling Platter restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Concepts
3 of 8 shownCuisines
5 of 5 shownStates & Provinces
3 of 21 shownSummary
Sizzling Platter is headquartered in Murray, Utah, and operates a large multi-brand restaurant franchise platform in the United States. Its operated brands include Cinnabon, Dunkin’ and Jamba, along with others. These are outside consumer brands rather than child concepts owned by Sizzling Platter. The company operates locations through franchise or development relationships with the respective brand owners. Its portfolio covers lunch and dinner and includes quick serve, fast casual, kiosk and drive-through formats. American is its primary cuisine classification, although menus differ substantially by brand. A 7,000-square-foot restaurant with 250 seats does not represent the overall portfolio. Many operated concepts use compact counters, smaller buildings or shared seating. Footprints and service formats vary widely according to the brand and site.
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The public profile introduces the enterprise. Subscribers can explore the connected records behind it.
Ownership & Concepts
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Contacts & Leadership
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Locations & Markets
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How This Profile Is Built
RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
Research Notes
2025 FDDs in process. Units will be updated periodically as available.
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
Explore the Complete Enterprise
Unlock the full ownership hierarchy, all concepts, executive contacts, linked restaurant locations, geographic coverage, and change monitoring for Sizzling Platter and other companies in the Restaurant Enterprise Index.