Pizza Nova
2247 Midland Ave, Toronto, ON M1P 4R1
Approximately 25-30% of the Pizza Nova restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Cuisines
1 of 1 shownStates & Provinces
1 of 1 shownSummary
Pizza Nova is a Toronto, Ontario quick serve pizza franchisor headquartered at 2247 Midland Ave. Italian immigrant brothers Sam, Mike, Vince and Joe Primucci opened the first Pizza Nova on May 12, 1963 in Scarborough, bringing scratch Italian pizza recipes from their Basilicata roots to its customers. The family began franchising in 1969 to help other entrepreneurial immigrants build businesses, and decades later the brand remains family-operated under president Domenic Primucci with a reputation for fresh toppings, hand-tossed pies, panzerotti, wings and Italian sandwiches. Pizza Nova is the concept, and the company operates as its franchisor with nearly all locations franchised to local owner-operators. The system is Ontario-focused, densified around Greater Toronto and Southern Ontario rather than a national multi-province roll-out. Restaurants are quick serve and serve lunch and dinner with a pizza-led Italian menu oriented to delivery, takeout and compact dine-in. Typical units seat about 50 guests in roughly 1,500 square feet, reflecting neighborhood pizza shops with counter service and limited seating.
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Ownership & Concepts
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Locations & Markets
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How This Profile Is Built
RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
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