Pizza Factory
49430 Road 426, Ste D, Oakhurst, CA 93644-8618
Approximately 95-100% of the Pizza Factory restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Cuisines
1 of 1 shownStates & Provinces
3 of 5 shownSummary
Pizza Factory is an Oakhurst, California fast casual pizza franchisor headquartered at 49430 Road 426. Danny and Carol Wheeler started the business in 1979 as Danny's Red Devil Pizza on Highway 41 near Yosemite National Park, and regular customers Ron and Joyce Willey soon opened a second restaurant in nearby Mariposa under the Pizza Factory name. As friends asked to open their own restaurants, the two couples began franchising in 1985 and grew the brand through small towns and suburban communities. Longtime Murrieta franchisees Mary Jane Riva and her husband Bob later bought the company, with Mary Jane Riva becoming president and CEO and expanding the system while adding technology, community programs and an anti-bullying campaign. The company operates as franchisor with nearly all restaurants franchised to local owner-operators, offering full, mid-size and express formats. Its footprint runs throughout the West, anchored by deep roots in the small towns of its home Sierra foothills and Central Valley region. Restaurants are fast casual and serve lunch and dinner with hand-tossed pizzas, house-grated mozzarella, slow-cooked sauce, pastas and sandwiches. Typical units seat about 60 guests in roughly 1,750 square feet, reflecting family-friendly neighborhood pizzerias.
What the Complete Profile Includes
The public profile introduces the enterprise. Subscribers can explore the connected records behind it.
Ownership & Concepts
See parent, ultimate-parent, concept, franchise, and related-company relationships in one connected structure.
Contacts & Leadership
Access researched executive and C-suite contacts associated with the parent company and linked concepts.
Locations & Markets
Move from the parent organization to its concepts, operating markets, and linked restaurant-location records.
How This Profile Is Built
RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
Yes, if you represent a company please click here to submit comments/suggestions or opt-out request.
Yes! For entities that believe they qualify for inclusion in the Restaurant Enterprise Index, please click here to submit verification details for review.
The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
Explore the Complete Enterprise
Unlock the full ownership hierarchy, all concepts, executive contacts, linked restaurant locations, geographic coverage, and change monitoring for Pizza Factory and other companies in the Restaurant Enterprise Index.