Mission BBQ
7748 Ritchie Hwy, Glen Burnie, MD 21061-4378
Approximately 95-100% of the Mission BBQ restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Cuisines
1 of 1 shownStates & Provinces
3 of 24 shownSummary
Mission BBQ is a Glen Burnie, Maryland fast casual barbecue brand founded by Bill Kraus, a former Under Armour marketing executive, and Steve Newton, a former multi-unit casual dining regional leader, who opened the first restaurant on September 11, 2011, to honor military members, police, firefighters and first responders. Headquarters is at 7748 Ritchie Hwy in Glen Burnie. Mission BBQ is the concept. The company runs a predominantly company-owned model rather than a franchise system and pairs smoked meats with a patriotic dining ritual that includes a daily noon national anthem and walls of service memorabilia. Restaurants operate across many U.S. states with Mid-Atlantic roots and a broadening national footprint. The format is fast casual, serving lunch and dinner across barbecue, salad and sandwich menus built around brisket, pulled pork, ribs and related sides. Typical units seat about 80 guests in roughly 2,000 square feet. Mission BBQ remains privately held and positions itself as barbecue with a service mission rather than a conventional regional smokehouse.
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Ownership & Concepts
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How This Profile Is Built
RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
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