Meritage Hospitality Group
45 Ottawa Ave SW, Ste 600, Grand Rapids, MI 49503-4011
Approximately 90-95% of the Meritage Hospitality Group restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Concepts
2 of 2 shownCuisines
2 of 2 shownStates & Provinces
3 of 15 shownSummary
Meritage Hospitality Group is a Grand Rapids, Michigan-based restaurant operator whose history dates to 1974. Headquartered at 45 Ottawa Avenue SW, the company operates a large Wendy’s franchise business and owns several restaurant concepts of its own. Representative businesses include Morning Belle, Stan’s Tacos and Wendy’s. Morning Belle and Stan’s Tacos are Meritage owned concepts, while the Wendy’s locations operate under franchise agreements with that brand’s franchisor. The portfolio is located entirely within the United States. Meal periods vary by concept and include lunch and dinner. Cuisines include Burger, Bar Food and Cafe. A representative location has about 90 seats and occupies approximately 2,500 square feet, although quick serve and full-service formats differ widely.
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About This Enterprise Profile
Research Notes
2025 FDDs in process. Units will be updated periodically as available.
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
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