Skip to content
Back to Restaurant Enterprise Index
355

Meauxmentum Strategies

1207 Hall Johnson Rd, Colleyville, TX 76034

Track This Company Profile reviewed October 2026

Enterprise Snapshot
(US & CAN)

Public profile metrics.

~135 Restaurant locations
3 Concepts or Entities
~$300M System sales (US & CAN)
15+ C-suite connections

Concepts

3 of 3 shown
Chicken Salad Chick Taco Bell Wingstop

Cuisines

3 of 3 shown
Mexican/Latin Chicken Salad

States & Provinces

3 of 8 shown
AL AR IN View All

Summary

Meauxmentum Strategies is headquartered at 1207 Hall Johnson Rd in Colleyville, Texas, and is a multi-brand restaurant franchisee and shared-services company. Former Yum! Brands executive Troy Morrison founded the business in 2011 as North Texas Bells, a Taco Bell franchisee. The company later added Wingstop and Chicken Salad Chick restaurants through separate operating companies. In 2024 it adopted the name Meauxmentum Strategies and Investments and now provides shared support services to those operating companies. Its Taco Bell restaurants run under North Texas Bells, its Wingstop restaurants under regional wing companies and its Chicken Salad Chick restaurants under city-based companies. The company operates under franchise agreements and does not own the brands it runs. Concepts are Chicken Salad Chick, Taco Bell and Wingstop. Restaurants are fast casual and serve lunch and dinner with Mexican, chicken and salad dishes. A typical restaurant offers roughly 50 seats in about 1,500 square feet. The company's restaurants are located across the South and the Midwest.

What the Complete Profile Includes

The public profile introduces the enterprise. Subscribers can explore the connected records behind it.

Ownership & Concepts

See parent, ultimate-parent, concept, franchise, and related-company relationships in one connected structure.

Contacts & Leadership

Access researched executive and C-suite contacts associated with the parent company and linked concepts.

Locations & Markets

Move from the parent organization to its concepts, operating markets, and linked restaurant-location records.

How This Profile Is Built

RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.

About This Enterprise Profile

Research Notes

Linking in process.

The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.

Certain sales and location totals are presented as estimates when companies do not publish single current figures.

Yes, if you represent a company please click here to submit comments/suggestions or opt-out request.

Yes! For entities that believe they qualify for inclusion in the Restaurant Enterprise Index, please click here to submit verification details for review.

The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.

The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.

Verify Our Data Methodology

  • Foundation: Active state business registries form the primary backbone of every record.
  • Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
  • Integrity: Zero proprietary third-party databases utilized.
  • Verification: Entity/concept records are validated at the source by our in-house research team.

Leveraging Human-Verified Connections

  • Collection: Filings and public records are gathered through intake procedures.
  • Verification: In-house researchers review every record before it enters the database.
  • Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.

Maintaining the Longitudinal Record

  • Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
  • Method: Same methodology applied across the full period so year-over-year comparisons hold.
  • Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
  • Result: Expansion and contraction trends visible over decades, not snapshots.
Subscribe

Explore the Complete Enterprise

Unlock the full ownership hierarchy, all concepts, executive contacts, linked restaurant locations, geographic coverage, and change monitoring for Meauxmentum Strategies and other companies in the Restaurant Enterprise Index.

70+ parent-level data points Complete ownership hierarchy Executive contacts Concept and location records Enterprise change alerts