Juice It Up!
24 Corporate Plaza, Ste 100, Newport Beach, CA 92660
Approximately 90-95% of the Juice It Up! restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
Public profile metrics.
Cuisines
1 of 1 shownStates & Provinces
3 of 8 shownSummary
Juice It Up! is a Newport Beach, California fast casual smoothie and juice franchisor headquartered at 24 Corporate Plaza, Suite 100. The brand opened its first store in Brea in 1995, offering made-to-order smoothies in Southern California with fruit smoothies, fresh-squeezed juices and later handcrafted superfood bowls. Juice It Up! operates as franchisor with nearly all stores run by local franchise owner-operators, and the company supports them with marketing, training and product development from its Orange County office. Its footprint is concentrated in its home region around Orange County and Los Angeles, with a smaller but growing presence across the Southwest, Mountain West and Pacific Northwest and early reach into the South Central region. Stores are fast casual and serve breakfast, lunch and dinner with raw juices, smoothies, açaí and pitaya bowls and healthy snacks. Typical units occupy about 1,000 square feet, reflecting compact counter-service juice bars built for grab-and-go traffic.
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Ownership & Concepts
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How This Profile Is Built
RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.
The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.
Verify Our Data Methodology
- Foundation: Active state business registries form the primary backbone of every record.
- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
- Verification: Entity/concept records are validated at the source by our in-house research team.
Leveraging Human-Verified Connections
- Collection: Filings and public records are gathered through intake procedures.
- Verification: In-house researchers review every record before it enters the database.
- Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.
Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
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