Costa Vida Fresh Mexican Grill
1333 Valley Grove Way, Ste 500, Pleasant Grove, UT 84062
Approximately 90-95% of the Costa Vida Fresh Mexican Grill restaurant locations are linked in the Atlas Research Platform.
Enterprise Snapshot
(US & CAN)
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Cuisines
1 of 1 shownStates & Provinces
3 of 15 shownSummary
Costa Vida Fresh Mexican Grill is headquartered at 1333 Valley Grove Way in Pleasant Grove, Utah, and is a fast casual Mexican restaurant franchisor. Friends Kenny Prestwich and JD Gardner opened the first Costa Vida in Layton, Utah, in 2003. Sean Collins and Dave Rutter, the company's first franchisees, had acquired a controlling interest by 2008. The menu draws on fresh coastal Mexican cuisine, and recipes are made from scratch each day. Nearly all units in the system are franchised. Costa Vida Fresh Mexican Grill is the concept. Restaurants are fast casual and serve lunch and dinner with Mexican and Latin dishes. A typical restaurant offers roughly 50 seats in about 1,500 square feet. The company's restaurants are concentrated in the Mountain West, with others in the West, the Midwest and the South.
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RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.
About This Enterprise Profile
The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.
Certain sales and location totals are presented as estimates when companies do not publish single current figures.
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- Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
- Integrity: Zero proprietary third-party databases utilized.
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Leveraging Human-Verified Connections
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Maintaining the Longitudinal Record
- Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
- Method: Same methodology applied across the full period so year-over-year comparisons hold.
- Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
- Result: Expansion and contraction trends visible over decades, not snapshots.
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