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246
Parent HQ

Ballard Brands

4480 la 22, Ste 2, Mandeville, LA 70471

Track This Company Profile reviewed September 2026

Enterprise Snapshot
(US & CAN)

Public profile metrics.

~215 Restaurant locations
2 Concepts or Entities
~$100M System sales (US & CAN)
13+ C-suite connections

Concepts

2 of 2 shown
PJ's Coffee Of New Orleans WOW American Eats

Cuisines

2 of 2 shown
Coffee/Tea American

States & Provinces

3 of 24 shown
AL AR AZ View All

Summary

Ballard Brands has operated since 2001 as a multi-concept franchisor spanning coffee and American comfort dining. Headquarters is at 4480 LA 22, Suite 2, in Mandeville, Louisiana. Concepts are PJ's Coffee of New Orleans and WOW American Eats. Almost all locations are franchised. The company operates across multiple U.S. states with no Canadian presence. Restaurants are fast casual and serve lunch and dinner across coffee and American dining formats. Size and seating vary by concept, with a typical footprint around 2,500 square feet and about 90 seats.

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Ownership & Concepts

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Contacts & Leadership

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Locations & Markets

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How This Profile Is Built

RestaurantData combines corporate disclosures, franchise documentation, public filings, company websites, location research, and proprietary verification. Parent-level figures may aggregate linked concepts. Certain sales and location totals are presented as estimates when companies do not publish a single current figure.

About This Enterprise Profile

Research Notes

Locations linked directly to this company may include franchised restaurants it operates and locations of its wholly owned concepts that do not have separate headquarters records. Those with a substantial number of locations generally have their own headquarters record, while smaller concepts may be linked directly to this company.

The Restaurant Enterprise Index is RestaurantData’s research framework for organizing major restaurant enterprises, including franchisors, franchisees, multi-concept operators, and parent organizations.

Certain sales and location totals are presented as estimates when companies do not publish single current figures.

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The Restaurant Enterprise Index focuses primarily on companies with a substantial role in restaurant operations. Investment firms, financial sponsors, and other ownership partners are generally not included unless they also play a meaningful operating role; an otherwise qualifying entity may also be omitted when sufficient reliable information is unavailable.

The ownership hierarchy follows the entity structure from the bottom up, showing the profiled entity in relation to its parent organizations, including its ultimate parent. When the entity owns or operates concepts beneath it, up to three are displayed.

Verify Our Data Methodology

  • Foundation: Active state business registries form the primary backbone of every record.
  • Sources: Publicly available filings throughout, including public Franchise Disclosure Documents (FDDs).
  • Integrity: Zero proprietary third-party databases utilized.
  • Verification: Entity/concept records are validated at the source by our in-house research team.

Leveraging Human-Verified Connections

  • Collection: Filings and public records are gathered through intake procedures.
  • Verification: In-house researchers review every record before it enters the database.
  • Ownership Chain: Where relationships can be established, researchers work upward from a concept headquarters or single concept through parent, grandparent, and ultimate parent, resolving operators into one connected structure.

Maintaining the Longitudinal Record

  • Duration: Continuous tracking since 1997. Twenty-nine years of unit-level history.
  • Method: Same methodology applied across the full period so year-over-year comparisons hold.
  • Change Tracking: Openings, closures, ownership transfers, and operator consolidation are recorded as they occur, not backfilled.
  • Result: Expansion and contraction trends visible over decades, not snapshots.
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70+ parent-level data points Complete ownership hierarchy Executive contacts Concept and location records Enterprise change alerts