New Openings Percentage Breakdowns

Reports are produced weekly in each region by e-mail 49 weeks per year. All leads are found, entered and verified by hand, one record at a time.

Restaurant new opening breakdowns

100% – Addresses are fixed and corrected by hand.

100% – Call attempted whether it be a neighbor, location or corporate/regional office

100% – Call to Directory Assistance for new phone numbers.

10% are unavailable because the location is too pre-opening.

100% – googled for a website, reviewed for a facebook page and a yelp listing.

50% – Contact name.

90% – Contact telephone numbers.

80% – Confirmed and interviewed, whether it be a manager, owner, or corporate.

80% – Confirmed and interviewed directly with a manager, owner or corporate.

85% – Independent operators of restaurants.

62% – Square footage or number of seats. 61% – Restaurant independent

32% – Restaurant multi-units

7% – Bar independents

5% – Café/Coffee Houses

9% – Pizza locations

8% – Mexican locations

9%- Asian locations

2% – Hotel Independents

2% – Bakery/Pastry shop

1% – Amusement

5% – Ice Cream/Yogurt

.2% – Health & nutrition

Timing

78% of current weekly list is pre-opening from one month to six months. 22% of current weekly list has been in operation from one day to six weeks.

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