Leading Provider of Restaurant Data Announces New Portal, New Product and New Pricing-Restaurantdata.com
Irvington, NY, June 24, 2013 – Research Report for Foodservice, a pioneer in the development of accurate and accessible information about the restaurant industry, today announces a new product, a new corporate identify and a new way of paying for searches.
Enhanced Brand Identity
Building on expertise gained in 16 years of service to the food service industry, Research Report for Foodservice is now doing business as Restaurantdata®.com – an umbrella identity that better reflects the company’s wide reach and diverse products. A new Web portal, Restaurantdata®.com, serves as a gateway to the firm’s varied products and services while providing a concise overview of its business model, history, and corporate strengths.
Innovative Product Pinpoints All Restaurant Locations
Restaurant Unit Locator is the newest research tool offered by Restaurantdata®.com. This online, interactive directory gives sales, marketing, and real estate professionals precise information about the geographic location of major restaurant chains as well as independent units. Easy to use and easy to customize, the self-service directory yields meticulous geographic information on more than 700,000 unique locations. All locations are geo-coded with latitude, longitude and Direct Marketing Area (DMA) attributes, resulting in precise and accurate map views. Robust segmentation tools allow users to slice and dice data to meet specific search needs such independents vs. multi-units, service style, full bar, sales volume and many other criteria.
Flexible, User-Driven Pricing Models
Users of the Restaurant Unit Locator and its sister product, Restaurantchains.net (which supplies contact information for multi-unit restaurant companies) can access data via a monthly subscription or by an innovative ad hoc pricing option that allows for highly granular or tightly focused searches. Customers using a subscription plan can purchase regional or national plans, and enjoy unlimited viewing of online searches. Customers selecting an ad hoc plan pay a small amount for each record requested, gaining full access to the comprehensive restaurant data contained therein. Changes and updates to records – refreshed weekly – are provided at no cost for both pricing models.
Proven Research Capabilities Built Around Technology, Big Data and Human Interaction
All products and services offered under the Restaurantdata®.com brand are backed by proprietary research technology augmented by old-fashioned leg work. An experienced in-house research team enriches published information by constantly reviewing, verifying, enhancing and cleansing data. The research staff typically purges, adds or modifies more than 1,000 records every day. “We maintain a laser focus on restaurant data,” says President and CEO Keith Gellman. “When clients use our data to make contact, they have only one chance to make the right impression. Our job is to provide rich, varied, critically important data on every restaurant so our customers get the right information at the right time.”