We think it may be time to give them the moniker, they deserve it!
From our understanding including many store visits throughout the land, we’ve noticed a major spruce up of their decor- and now they have successfully tackled the last mile- Service.
In more than one U.S. region a customer can either order at the counter or kiosk. Then customers are issued a table tent with a number on it. Subsequently the staff delivers your tray to your table.
From our perspective they have arrived and will possibly adopt the service tagline themselves.